Cadbury

Make It Yours

Instead of an ordinary sampling activation, we created a hot chocolate kitchen set in a doll-house like fictional family home to get families excited about Cadbury hot chocolate. Guests were greeted at the door by the warm and friendly ‘Cooper family’, and helped themselves to a Cadbury mug to customise their own hot chocolate. Once made, guests took pictures of their creations in mini-sets to share on social with the option to have theirs included in Cadbury OOH.

Role: Deputy Executive Creative Director at VCCP