Brancott Estate
MICRO-VINEYARDS
How do you engage busy London commuters in the story of a New Zealand vineyard that beat the odds of its environment? Create real life mini-replicas of the vineyard in London’s busiest train stations, of course. (Oh -and give them a free glass of chilled Sauvignon Blanc while they wait!) The micro-vineyards, featuring 50 living vines that stood 7 feet high, popped up at Kings Cross, London Bridge, and Waterloo stations in London. I created the concept, directed photography and videography, and created assets live to hyper-target commuters in the area on social media.
Role: Executive Creative Director at Cake (NOW Havas PLAY)
