royal botanic gardens, kew
OUR FUTURE IS BOTANIC
As the climate crisis worsens, more than one million plant and animal species now face extinction. to showcase the role of plants in our planet’s future, our future is botanic marks an urgent appeal to world leaders, policymakers and the wider public, calling on the nation to take effective action and support a more sustainable future.
ROLE: DEPUTY EXECUTIVE CREATIVE DIRECTOR AT VCCP
the brand platform and campaign was used as a call for action in the lead up to 2022 United Nations Climate Change Conference COP27 but lives on as an enduring message in the gardens and to raise funds and awareness.
