H&M

dive into denim

H&M’s drive to make better, more sustainable denim has looked at every process — from fibre to finish. For this capsule collection, the focus is on saving water in all phases, working with suppliers who use recycling water systems. inspired by late ‘90s and early Y2K vibes, The campaign celebrates innovation and personal style, featuring talents such as Lava La Rue and Anna Theroux Ling.

role: EXECUTIVE CREATIVE DIRECTOR, EUROPE AT VIRTUE / VICE MEDIA GROUP