PINTEREST PREDICTS X BLEACH LONDON

Launch Pinterest Predicts 2026… but make it unpredictable. To drop the Cool Blue colour trend, PINTEREST partnered with iconic hair dye brand BLEACH LONDON for an arctic otherworldly experience that was anything but predictable 🩵

More portal than pop-up, we 'froze over' the Dalston salon transforming it into a monochromatic living sculpture with glacial artefacts, surreal food art, and free Cool Blue hair dyes on Freeze Friday 🥶

CONCEPT / CREATIVE DIRECTION / ART DIRECTION / COPY