PRACTICE PROPER SNACKING

PROPER SNACKS ARE ON A MISSION TO REINVENT SNACKING AS A JOYFUL ACT OF WELL-BEING. the brand’s first 360 campaign, practice proper snacking pokes fun at the world of wellness by subverting acts of self-optimisation - kicking off nationally with ooh and social. i worked with the joyful and triumphant billy faithfull and kirsty ferris in collaboration with the brand’s in-house creative director becky akers to bring the brand platform to life. Photography by Jessica Pettway.