REKORDERLIG Cider

Seek REKORDERLAND

A modern Swedish brand requires a modern Swedish experience. Tasked with bringing the hyperreal brand world Rekorderland to life, we created UK’s First ‘mixed reality bar’ on London’s South Bank, open to the public for six weeks, in partnership with Time Out. Mixed reality is the merging of real and virtual worlds to create a new environment where the physical and digital can co-exist and interact in real time.

ROLE: Executive Creative director, Cake (Now Havas Play)