Johnnie Walker

THE WALKERS

Johnnie Walker’s Keep Walking campaigns have been inspiring people around the world with a message of progress and positivity for more than 200 years. In 2021, we created the brand platform The Walkers as a global commitment to social regeneration – helping to breathe life back into social spaces that have suffered in recent years. We worked across 24 countries to create thousands of cultural activations designed to bring people back to the streets, clubs, bars, dance halls and galleries to support cultural spaces and the communities that depend on them.

ROLE: EXECUTIVE CREATIVE DIRECTOR, EUROPE AT VIRTUE / VICE MEDIA