WOO BY ITV
no purchase necessary
As part of woo’s cultural movement to redefine wellness for Gen Z, the award-winning No Purchase Necessary campaign challenged toxic norms of Gen Z retail culture. The campaign included short films, editorial, and a feel good concept shop curated around feeling good.
ROLE: creative director at large at woo
To create a new subculture through media, we used storytelling around feeling good — a new way to think about wellbeing through the lens of youth culture passion points.
using colour psychology, playful set design and music, We created five feel-good “mood” films to deliver a feeling not a key message
we created a FEEL GOOD CONCEPT shop that was shoppable by mood with integrated editorial that challenged traditional notions of wellness
