British Red Cross

I HAVE THE POWER

At the height of the pandemic, THE BRITISH RED CROSS needed to showcase the impact of ITS services and help potential supporters more emotionally identify with those in need. the third act in a trilogy of powerful kindness campaigns, ‘i have the power’ APPEALED TO THE NATION’S EMPATHY THROUGH documentary-style film and an artist-led poster campaign.

ROLE: DEPUTY EXECUTIVE CREATIVE DIRECTOR AT VCCP

Featuring real volunteers, ‘I Have the Power’ delivers a first-person perspective of those in need. The audience witnesses firsthand what the volunteer and beneficiary experience - and how the supporter has the power to help.

To further spread this empowering message, we commissioned 10 like-minded artists to create artworks to share on social and sell in the British Red Cross online shop to raise funds for those in need.

BRITISH RED CROSS

I HAVE THE POWER

Featuring real volunteers, ‘I Have the Power’ delivers a first-person perspective of those in need. The audience witnesses firsthand what the volunteer and beneficiary experience - and how the supporter has the power to help.

To further spread this empowering message, we commissioned 10 like-minded artists to create artworks to share on social and sell in the British Red Cross online shop to raise funds for those in need.

VIEW MORE ON THE CAMPAIGN HERE

EYSH

BRITISH RED CROSS

I HAVE THE POWER

Featuring real volunteers, ‘I Have the Power’ delivers a first-person perspective of those in need. The audience witnesses firsthand what the volunteer and beneficiary experience - and how the supporter has the power to help.

To further spread this empowering message, we commissioned 10 like-minded artists to create artworks to share on social and sell in the British Red Cross online shop to raise funds for those in need.

VIEW MORE ON THE CAMPAIGN HERE

British Red Cross - This Is Human Kind

British Red Cross - Kindness Will Keep Us Together

EYSH