EE x BAFTAS

WORLD’S FIRST AI STYLIST

 As ECD of Cake, I was the creative lead for EE tasked with demonstrating its mobile network across partnerships with the BAFTAs, Wembley, and Glastonbury. For the 2019 EE BAFTAs, we needed to demonstrate the power of 5G on the red carpet—and connect fans to the experience. So together with agency partners Poke (digital) and M&C Saatchi (PR), we created the world’s first AI stylist using 5G. We brought digital supermodel Shudu to the red carpet via holographic technology—and then used AI technology to bring affordable red carpet looks to fans via Instagram Stories.

Role: Executive Creative director at Cake (now Havas Play)