BALLY

MOVE MOUNTAINS

 Bally is one of the world's longstanding luxury brands. To appeal to a young, international customer base, we created the ‘Move Mountains’ campaign for its SS22 collection inspired by its timeless, built to last products. The campaign features influential talent from the global creative scene, including writer Amy Sall, musician Tsuaniana, Designer and CGI Artist Andrés Reisinger, all of whom are making bold moves and pushing boundaries in their individual lines of work. Campaign Creative direction by Anouk Jans and film by Collateral Films.

Role: Executive Creative Director, Europe at Virtue (Vice)